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This is an instruction-only playbook for customer retention that does what it says and does not request installs, credentials, or unusual system access.
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"changelog": "Initial release: Solopreneur-focused customer retention strategies and playbook.\n\n- Step-by-step guide to measure, analyze, and improve customer retention and reduce churn.\n- Covers churn metrics, cohort analysis, and identifying churn reasons through surveys and interviews.\n- Lifecycle-based retention tactics for onboarding, habit formation, ongoing engagement, and at-risk customers.\n- Includes ready-to-use re-engagement email sequences and loyalty program ideas.\n- Suggests experiments to test and optimize retention strategies.",
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"summary": "Build and execute customer retention strategies for a solopreneur business. Use when reducing churn, improving customer lifetime value, building loyalty programs, re-engaging inactive users, or creating retention-focused product and communication strategies. Covers churn analysis, retention cohorts, lifecycle marketing, win-back campaigns, and loyalty mechanics. Trigger on \"customer retention\", \"reduce churn\", \"keep customers\", \"improve retention\", \"churn rate\", \"customer loyalty\", \"win-back campaign\".",
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